Company Profile

Vodafone in Ghana is an operating company of Vodafone Group Plc., the world's leading mobile telecommunications company, with a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States. Vodafone is the only total communications solutions provider - mobile, fixed lines, internet, voice and data - and is currently unmatched in providing fixed line and internet services - the leader and the first choice for Ghanaians. Our goal is to be the communications leader in an increasingly connected world. We aim to provide the kind of innovative and responsive service for which the Vodafone Group is recognised worldwide.

Job Description

ROLE TITLE: Marketing Manager:
DEPARTMENT: Consumer Mobile
REPORTS TO: Head of Consumer Mobile

FUNCTION: To shape the future direction of the company’s Consumer Mobile offerings, using thorough market insights to advise on ways to improve our products and services and ensure that our offerings are shaped around the voice of the customer

ROLE PURPOSE: To deliver innovative total communication solutions, where fixed, mobile, voice and data will all become one for our HVC
 
ROLE REQUIREMENTS

Key Activities / Decision Areas

• Gathering insights from your key segment to develop and understanding of who the target customer is
• Identifying market trends, opportunities and risks to define future propositions and promotions that drive customer acquisition in your key segment
• Ownership and management of the relationship with customers in your key segment
• Responsible for the P&L of your key segment
• Developing a portfolio/roadmap of customer offerings for testing, implementation and roll-out that is within the marketing budget and aligned to the overall marketing roadmap in Strategy & Brand
• Result-oriented – able to recommend and take corrective action, if appropriate
• Commercially-minded – comfortable with financial data and/or making business cases
• Working with internal teams to develop agency briefs & research strategies (including discussion guides and questionnaires)
• Working with internal product management teams to deliver compelling customer offerings to market around our ever-evolving product set that are aligned with our core pillars of speed, simplicity and trust

Required Skills or Experience

• Masters/Equivalent degree in Marketing/Engineering
• Substantial experience in consumer marketing, product or brand management or strategic planning
• Experience in the mobile services industry in emerging markets
• Experience in the FMCG (Fast Moving Consumer Goods) industry in emerging markets
• Experience in delivering marketing insights and leading strategy within a large, complex organisation
• Strong commercial acumen
• Good presentation skills
• Ability to work with cross-functional teams
• Strong execution skills with a proven track record of delivery
• English – Fluent
• Local language - Conversational

How To Apply

Send CVs to: careers.gh@vodafone.com