Job Description

Roles and Responsibilities

• Assist in the implementation of marketing strategies.
• Support the marketing manager in overseeing the department’s operations.
• Organize and attend marketing activities or events to raise brand awareness.
• Liaise with stakeholders and vendors to promote success of activities and enhance the company’s presence.
• Prepare content for the publication of marketing material and oversee distribution.
• Collaborate with marketing manager in preparing budgets and monitoring expenses.
• Responsible for the preparation of all campaign and brand-related reports.
• Planning and executing promotional activities to increase brand awareness.
• Manage the advertising budget to ensure that it is apportioned through the right channels to the target audience to ensure goals of set campaigns are met.
• Responsible for ensuring that all marketing activities are in line with the institution’s brand manual.
• Responsible for coordinating marketing projects and activities in collaboration with marketing manager & internal customers.
• Facilitate the execution of digital marketing strategy and monitoring of various digital platforms to ensure successful implementation of strategy.
• Ensure copywriting on all marketing assets adhere to the tone and voice of the brand guide and speaks to our products concisely and accurately.
• Responsible for ensuring that branded items and marketing materials are stocked in efficient quantities, to reduce waste; whiles making adequate quantities available when needed.
• Collaborating with marketing manager and agency to ensure all design and production requests are delivered on time.
• Monthly monitoring and reporting of branch outlook to ensure that all branches have and maintain the same look and feel.
• Responsible for ensuring that all branding and signages are in excellent condition at all times.
• Responsible for ensuring that all posters, communication from regulators & other displayed messages are regularly updated and displayed in standardized manner throughout all branches.
• Responsible for any other task assigned by management.

Required Skills or Experience

• Bachelor’s degree in marketing, Business Administration or relevant field.

Experience/Knowledge

• Experience in working with multinational institutions.
• At least 3 years’ managerial working experience in an advertising or marketing agency with proven knowledge of copy writing, project management and creatives.
• Experience in managing various vendors and marketing related professionals.

Skills

• Proven experience as marketing officer or similar role.
• Solid knowledge of marketing techniques and principles.
• Thorough understanding of digital marketing and analytics.
• Excellent organizational and multi-tasking skills.
• Outstanding communication and interpersonal abilities.
• Creativity and commercial awareness.
• A team player with a customer-oriented approach.
• Hard working and driven.
• Excellent administrative and management skills.
• Positive attitude.
• Self-motivated with the ability to meet project deadlines.
• Ability to work independently without supervision.