Job Description

Our client is a leading insurance broker in the Ghanaian Insurance Market with proven professional values that drive its commitment to providing excellent services to all its categories of clientele.

Marketing and Sales Job Purpose:
Researches and develops various marketing strategies for products and services. Implements marketing plans and works to meet sales quotas. Tracks marketing and sales data and identifies areas of improvement.

The qualified candidate should be based in Accra or Kumasi. He/she will be responsible as follows:

Marketing and Sales Job Duties:

• Contributes information, ideas, and research to help develop marketing strategies.
• Helps to detail, design, and implement marketing plans for each product or service being offered.
• Sets marketing schedules and coordinates with colleagues, sponsors, media representatives, and other professionals to implement strategies across multiple channels.
• Develops sales strategies and approaches for various products and services, such as special promotions, sponsored events, etc.
• Answers questions from clients about product and service benefits.
• Maintains excellent relationships with clients through superior customer service.
• Tracks sales data and works to meet quotas or sales team goals.
• Analyses trends, data, demographics, pricing strategies, and other information that can potentially improve marketing and sales performance.
• Creates and presents regular performance reports for managers and executives.
• Helps to interview, hire, manage, and direct members of the company's marketing and sales teams.
• Assign specific employees to marketing and sales projects or client accounts as needed.
• Implements and adheres to company policies and procedures.
• Attends trade shows and travels to meet clients as needed.

Required Skills or Experience

• Bachelor's Degree in Marketing, Business or a Related Field
• At least 2 years experience in the Life Insurance Retail Business
• Understanding Customer Service and Client Relationships
• Interpersonal and excellent Communication skills
• Understanding of Marketing Concepts and Strategies
• Creativity
• Financial Strategy
• Data Tracking
• Written and Verbal Communication
• Organising skills
• Research and Analysis
• People Management
• Leadership
• Sales Planning
• Competitive Analysis

Functional Skills Set: Microsoft suite, any other knowledge and use of software

Attributes:

• Initiative & Innovation
• Strong Analytical skills
• Good communication
• Leadership
• Drive for Excellence
• Ability to work under pressure