Job Description

ABOUT THE ROLE
The Marketing Officer will contribute to the implementation of the group’s marketing strategies. He/she will support the Marketing Manager in overseeing the department's operations; by organizing and managing marketing campaigns, and developing and executing communication concepts to raise brand awareness.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Communicate with business units and clients to understand the marketing needs and objectives
• Research and analyze data to identify and define audiences.
• Manage and develop marketing campaigns.
• Conduct promotional activities with the sales department
• Oversee campaigns on social media.
• Evaluate the effectiveness of campaigns.
• Report on trends and statistics across all digital media platforms.
• Commission and plan market research to understand the market and explore new market opportunities for services and products
• Support business growth and development by implementing marketing policies and programs across all departments
• Undertake other administrative tasks in the department

OHSE RESPONSIBILITIES

• Knowledge of and adherence to all TAGG’s OHS&E procedures
• Follow all safe work procedures, rules, and instructions
• Risk Assessment
• Hazard identification and reporting

Required Skills or Experience

QUALIFICATION & EXPERIENCE

• A Bachelor’s degree in Marketing, Communications, or a related discipline Minimum two (2) years of work experience in a marketing role
• Graphic design skills are an added advantage

KNOWLEDGE, SKILLS & ABILITIES

• An understanding of the marketing mix
• Excellent interpersonal skills
• Possess a creative and analytical mindset
• Solid knowledge of market research techniques.
• Thorough knowledge of social media and web analytics.
• An understanding of market segmentation and implementing targeted marketing campaigns
• Insights driven and must have the flair for figures
• Excellent oral and written communication skills