Job Description

• Develop and execute a strategic sales plan to achieve assigned sales targets and objectives within the designated territory/ zone.
• Identify and prioritize potential customers and target markets for laboratory products sales.
• Conduct thorough market research to understand customer needs, industry trends, and competitor offerings.
• Build and maintain strong relationships with new and existing customers through regular visits, product presentations, and demonstrations.
• Provide in-depth product knowledge and technical expertise to customers, addressing their specific requirements and offering tailored solutions.
• Generate leads, follow up on inquiries, and convert prospects into sales opportunities.
• Prepare and deliver persuasive sales proposals, quotations, and contract negotiations.
• Collaborate with internal teams, such as marketing and technical support, to ensure seamless customer experience and successful implementation of projects.
• Attend industry conferences, trade shows, and events to network and promote our laboratory equipment.
• Keep accurate records of sales activities, customer interactions, and update the CRM system.
• Provide timely and accurate sales forecasts, reports, and market intelligence to the sales manager.
• Stay updated on industry advancements, new products, and emerging technologies related to laboratory equipment.
• Collaborate with the sales team to share best practices, provide feedback, and contribute to the overall sales strategy.
• Maintain a strong focus on customer satisfaction and promptly address any issues or concerns.
• Travel within the assigned territory to meet clients, conduct sales meetings, and attend relevant industry events.

Required Skills or Experience

• HND Laboratory Science with Marketing experience is preferred.
• Proven experience in field sales or business development roles, preferably within the laboratory products industry.
• In-depth knowledge of laboratory equipment, scientific principles, and laboratory workflows.
• Strong understanding of the sales process, including prospecting, lead generation, and closing techniques.
• Excellent communication and presentation skills, with the ability to articulate technical information to customers effectively.
• Proven track record of meeting or exceeding sales targets and driving revenue growth.
• Exceptional negotiation, persuasion, and relationship-building skills.
• Self-motivated and target-driven with the ability to work independently and manage time efficiently.
• Proficiency in using CRM software and sales tracking tools.
• Strong problem-solving and analytical skills.
• Valid driver's license and willingness to travel extensively within the assigned territory.
• Ability to adapt to changing market conditions and embrace new sales strategies.
• Professional and customer-focused approach with a high level of integrity and ethics.
• Strong organizational skills and attention to detail.
• Flexibility to work irregular hours and travel as required.