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Consultant - Branding and Packaging

JOB SUMMARY
Company	Nathan Associ...
Industry	International...
Category	International...
Location	Accra
Job Status	Contractor/Co...
Salary	TBD
Education	MSc/MBA
Experience	5 years
Job Expires	Nov 26, 2024
Contact	HR Manager

Company Profile

Nathan, a Cadmus Company is a leading provider of analytic and economic consultancy services worldwide. In the past decade, we have implemented more than 120 projects in more than 50 countries leveraging our global presence in Washington DC, London, and India. From improved transparency and deeper stakeholder engagement to more effective policies and more resilient businesses, we deliver results that impact economic growth, human development, and poverty reduction. We are passionate about applying our deep analytical expertise and advanced proprietary tools to generate economic solutions tailored to our clients’ unique challenges. Nathan focuses on a range of economic development subject matter areas including Trade & Logistics; Economic Policy & Governance; Private Sector Development; Women’s Economic Empowerment; and Financial Solutions.

Job Description

Background

The Feed the Future Ghana Trade and Investment (GTI) Activity seeks to improve the enabling environment of Ghana’s economic growth by (1) facilitating growth in export-oriented trade; (2) improving and developing product standards; (3) catalyzing investments in private enterprises related to high-value commercial crops; (4) promoting job creation, particularly among women and youth; (5) promoting economic diversification; and (6) increasing foreign exchange revenues from high-value export crops. GTI will help invest in firms that trade goods across borders, spur innovation, and build the capability of the entire trade sector.

Over twenty-five SMEs working with GTI have identified branding and packaging as challenges hindering their ability to remain competitive and expand into new markets. These SMEs recognize that they struggle to differentiate their products from competitors without robust, distinctive branding and packaging that meets international standards. This lack of differentiation limits their appeal to consumers and restricts their ability to access lucrative export markets, where product presentation and perceived quality are critical to success. Some of these SMEs are Gyarko Farms, and Ghana Nuts Company, who produce/process shea, groundnut, chili, cashew, and mango, have identified inadequate branding and packaging as a major setback in scaling their operations, increasing sales, and boosting their revenues. Addressing these branding and packaging challenges is crucial for the businesses to grow, achieve long-term sustainability, and substantially impact their respective industries.

Objective

The primary objective of this consultancy is to enhance the branding and packaging of three respective agribusinesses to increase their sales and export opportunities. The consultant will provide expert guidance and technical assistance to ensure that their produce/products meet international standards, effectively differentiate themselves in the market, and appeal to local and global target consumers.

Key Responsibilities

The consultant will provide branding and packaging technical support that reflects the background and objectives of this assignment. The consultant will execute the following:

Assess the improvement selected agribusinesses' current branding and identify improvement areas.
Analyze competitors’ branding and packaging strategies to identify best practices and opportunities for differentiation.
Utilize analysis findings to inform branding and packaging recommendations.
Develop a comprehensive branding strategy that includes brand identity, messaging, and positioning tailored to target export markets.
Create or refine brand elements such as logos, taglines, and visual styles to ensure a consistent and impactful brand presence.
Evaluate existing packaging designs and materials for compliance with international export standards and market appeal.
Propose innovative packaging solutions that enhance product visibility, ensure durability during transportation, and align with the brand identity.
Provide design mock-ups and prototypes for packaging, incorporating feedback from the agribusinesses and stakeholders.
Ensure that all branding and packaging solutions adhere to the specific regulations of target export markets, including labeling requirements, environmental standards, and safety regulations.
Guide on obtaining necessary certifications or approvals related to packaging materials and designs.

Deliverables

1. Identification of branding and packaging needs of businesses.

2. Detailed branding and packaging design solutions for the businesses, including mock-ups and material recommendations.

3. Sign off of the branding and packaging design solutions by the businesses.

Level of Effort

This assignment will be carried out over a period of 15 days with a five-day work week.

Period of Performance

The consultancy is proposed to take place between November and December 2024, with the commencement and completion dates to be agreed upon between GTI and the consultant.

Location and Reporting

The location for this work is Accra and Tamale, Ghana. The consultant will report to and work closely with GTI’s Market Development Specialist.

Required Skills or Experience

At least 5 years of experience in branding and packaging, preferably in the agribusiness sector.
Proven track record of working with SMEs, particularly in export markets.
Strong understanding of international branding and packaging standards.
Experience in market research, competitor analysis, and regulatory compliance.
Excellent communication, project management, and report-writing skills.
Familiarity with USAID/Feed the Future programs.

How To Apply

Interested consultants are invited to submit their CV, Cover Letter, daily rate, and a profile of relevant work to GTIRecruit@ghana-ti.com using the position title and their surname as the email subject. Deadline for the submission of the proposal is November 26, 2024.

Note

Please note, employers receive numerous applications per posting and will only shortlist the most qualified candidates. Also Jobsinghana.com is not involved in any decision made by an employer/recruiter and therefore does not guarantee that applications sent will result in a candidate being shortlisted/selected for that position.

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