Company Profile
Springforth Community School is a Christian multicultural educational institution that has provided quality education for over 15 years. Our mission is to provide quality nursery, primary and secondary education, in a nurturing stimulating environment. We offer the Cambridge and Ghana Education Service curricula
Job Description
- DEPARTMENT: Management
- REPORTS DIRECTLY TO: The Principal & School Director’s
JOB PURPOSE
The purpose of this job is three fold:
- To increase enrolment of students in the school;
- To raise funds for scholarship fund and school projects;
- To improve branding and marketing of the school. Internally and externally.
The Resource Development/ Fundraising Officer has to develop a resource development plan which includes an enrolment improvement strategy, a fundraising strategy and to design and execute a branding and marketing plan for SFCS.
This position involves the planning and execution of projects and activities that will in the short and long term increase enrolment, and raise funds for the school. This position will provide a direct impact on customer (prospective and existing students/ parent) satisfaction to deliver on reasonable internal and external customer and sponsor/donor expectations that translate into positive financial results for the school.
KEY TASKS
General
- Prepare a resource development plan which includes a branding, marketing and fundraising plan with targets, activities, deliverables and a budget.
- Lead the implementation of the resource development plan including designing and executives strategies in the resource development plan.
- Identify and pursue new clients & sponsors/ donors and opportunities to raise funds for the school (individual, corporate, grant, foundations etc)
- Orient and train SFCS staff on fundraising and branding and marketing strategy.
Resource Development, Marketing, Fundraising
- Pro-actively hunt for target Parents and establish as well as follow through communications with those who will benefit from our services and those in SFCS will benefit from their service
- Develop multi-tier relationships to grow students populations as well as sponsor and donor-based
- Build referral and lead generation network with existing parents and alumni and sponsors.
- Input into and implement school brand strategy
- Ensure SFCS online presence (website, whats app, social media platforms align to new resource development, branding/marketing and fundraising strategy.
- Forecast short and long term enrolment and business potential
- Adopt a hands-on approach in monitoring the implementation and execution of marketing programs
Customer/Sponsor / Donor Relationship Management
- Increase frequency of engagement with new and existing parents and donors.
- Carry out research, formulate market analysis and deliver accurate reports
- Serves as a lead facilitator both internally and externally for projects
- Develop and manage client communication tools such as corporate website, newsletters, school events etc
SET KEY PERFORMANCE INDICATORS & TARGETS (these should be measurable)
- Number of new enrolments
- % retention of already enrolled students
- Improved reputation * Increased visibility of school in Ghana and external (website & social media)
- Number of new scholarship sponsors and new donors.
- Amount of money raised internally and externally
- Send email appreciation letters to sponsors/donors after honoring their pledges.
- Create short videos of scholarship students as documentaries to update sponsors.
- Other matters in relation to her scope of work .
Required Skills or Experience
- Minimum Bachelors’ degree in Marketing and/ or Business Management. Master’s degree preferred.
- Professional qualification or certification in marketing/ branding or fundraising.
SKILLS/ EXPERIENCE
- Minimum 5 -8 years experience in branding/ marketing and /or fundraising.
- Excellent Planning and computer skills (Microsoft Suite)
- Excellent writing, communication and power point presentation skills
- Excellent public speaking skills
- Strong Interpersonal skills, and professionalism.
- Must have a thorough understanding of the Ghana business environment
- Experienced working in a school or fundraising for a school is a plus.
KNOWLEDGE
- Knowledge of branding, marketing, strategy planning and execution
- Ability to plan, analyse data / information and make effective business decisions
- Ability to establish and maintain effective working relationships with clients, colleagues, all other employees and clients
- Have excellent persuasion and negotiation skills
- Knowledge of fundraising management software a plus.
- Linkages with donors/ sponsors abroad.
Note
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