Company Profile

AIT-TV is a modern television station that utilizes cutting-edge broadcasting and multimedia technologies to deliver a diverse range of news, entertainment, and educational programs. With a strong presence across traditional TV and social media platforms, we are committed to engaging audiences in Ghana and beyond. As we continue to expand our reach and enhance our content, we invite passionate and innovative individuals to join our team.

Job Description

We are seeking a talented and experienced Digital Media Manager to lead the setup and management of our online television and radio channels. This role will also involve developing and executing effective digital marketing strategies to promote our content and engage our audience.

KEY RESPONSIBILITIES

The successful Digital Media Manager will manage and coordinate each functional area of the station, including:

Setup and Management:

• Establish and oversee the operation of online television and radio platforms.
• Ensure high-quality streaming and broadcasting standards are maintained.

Content Development:

• Collaborate with content creators to curate, produce, and schedule programming.
• Manage the digital content calendar to ensure timely and relevant content delivery.

Digital Marketing:

• Develop and implement comprehensive digital marketing strategies to increase audience engagement and brand awareness.
• Utilize SEO, social media, email marketing, and other digital tools to promote content effectively.

Analytics and Reporting:

• Monitor and analyze performance metrics to assess the effectiveness of digital marketing campaigns and broadcasting efforts.
• Prepare regular reports on audience growth and engagement.

Team Leadership:

• Lead and mentor a team of digital media professionals, fostering a collaborative and innovative work environment.

Required Skills or Experience

• Diploma or Bachelor’s degree in Media, Marketing, Communications, or a related field.
• Proven experience in digital media management, broadcasting, or a related area.
• Strong knowledge of digital marketing strategies and tools.
• Excellent communication and interpersonal skills.
• Ability to work independently and in a team environment.
• Experience in video and audio production.