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Brand And Marketing Communications Lead

JOB SUMMARY

Company Confidential
Industry Retail
Category Marketing
Location Accra
Job Status Full-time
Salary GH¢ 
Education Bachelor̵...
Experience 3 years
Job Expires Jan 15, 2025
Contact ...
 

Job Description

A a luxurious fashion brand manufacturer and retailer for ready-to-wear women clothes and accessories located in Accra needs a Brand and Marketing Communications Lead with a track record of building world-class innovative social communities to join its unique growing team.
The ideal candidate would be responsible for leading social media marketing strategies and campaigns that define the brand (audiences + themes) to drive cohesive and impactful narratives about the brand.
 
Responsibilities
  • Develop and maintain the company's brand identity, ensuring consistent brand messaging across all communication channels. 
  • Create compelling and engaging content, including marketing collateral, website copy, press releases, and social media posts. 
  • Coordinate and execute integrated marketing communication campaigns across multiple channels, such as digital advertising, social media, email marketing, events, and public relations. 
  • Monitor campaign performance, measure key metrics, and provide regular reports and analysis to optimize future campaigns.
  • Develop and maintain relationships with media contacts, journalists, and industry influencers. 
  • Draft and distribute press releases, manage media inquiries, and coordinate media interviews and coverage. 
  • Identify opportunities for thought leadership and secure speaking engagements or article placements.

Required Skills or Experience

Qualifications and Skills
  • Degrees in marketing, communications, or equivalent work experience
  • Minimum of three years working on broad, multi-platform marketing communications and delivering world-class campaigns with big impact (reach and engagement)
  • Proficiency in digital marketing channels and tools, including social media, email marketing, SEO, and web analytics
  • Strong copywriting and content creation skills
  • Excellent project management and organizational skills
  • Exceptional verbal and written communication skills

How To Apply

  • Please send your CV and cover letter with subject line: BRAND AND MARKETING COMMUNICATIONS LEAD
  • Deadline: 31st January, 2025

 
Note

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